Black Friday ...

Black Friday may see less green as shoppers buy gifts all year long




With the holiday season right around the corner, Amazon is adding 120,000 employees to their work force. Veuer’s Natasha Abellar (@NatashaAbellard) has the story.

Retailers may see less green on Black Friday this holiday season as many shoppers vow not to brave the malls over the long Thanksgiving weekend since they can grab deals all year long.

Among consumers surveyed by the consultancy Accenture, more than half — 52% — said there was a greater chance they would skip scouting for presents the day after Thanksgiving, the one-time busiest shopping day of the year.

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Black Friday has become less of a force In recent holiday seasons as retailers offer so-called doorbuster deals throughout the weekend. Then there is Cyber Monday when deals on TVs and gadgets go online. And some chains open on Thanksgiving itself.

Many shoppers say they may skip those other peak shopping days as well. Half say they aren’t likely to leave their turkey feasts to shop, and 42% saying that Cyber Monday has also lost some of its appeal.

Holiday shopping is a year-round event for 64% of those who responded to the survey. And among those who are less inclined to hit the mall on Black Friday, 64% said the crowds were the top turnoff, while 44% said they don’t have to venture out given the stream of bargains they can grab the other days of the year.

“I don’t think any retailer should be looking at any one time to serve a consumer,” says Jill Standish, senior managing director and head of Accenture’s retail practice. “Can you grab them and have them remain loyal to your brand throughout the year? That’s really the trick.”


According to the National Retail Federation.

Grabbing shoppers’ attention may take more effort with consumer confidence taking a dip as Americans face higher prices for some day to day necessities.

Only a third of shoppers expect to spend more on holiday items this season, down from 44% in 2016. Steeper gas prices were the reason 37% said they might spend less, while 31% said a higher grocery tab might depress their holiday spending.

But retailers might grab more sales if they make online shopping simple, with half of those surveyed saying a smoother experience when browsing with their smartphones or laptops is key to potentially boosting how much they spend.

The recent spate of security breaches may also have an impact on how consumers shop this year. Some 62% of consumers say they are worried about their personal information being compromised when they buy holiday items online. Three of 10 say they will avoid buying brands from companies that recently reported a security breach.

“People are remembering (breaches) that . ..  .happened years and years ago, whether it be Target or Neiman Marcus,” Standish says.

To ease such concerns, retailers may need to be more upfront in saying how they will deal with a customer’s information.

“I think we’re going to see more and more of that,  especially as consumers are getting a little more savvy and obviously their concerns are a little more heightened,’’ she says.

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